Starting A Paintball Field - Marketing

     If you're one of the few who already own amarkers, masks and even apparel if you want. 
patch of land and want to turn it into a paintball field,Having a pro-shop may also attract new customers to
you've got it made!  You can play on it all you wantyour field.  Sometimes, people who just come to the
and can turn it into a business if you want.  If you'repaintball shop didn't even know you had a field to play
like most however, you may owe money on theon – they may become patrons of your field as
property you use (either as rent or a loan payment). well.
For most people, the cost of starting a commercial     After you've got all the equipment, your course
paintball field will force them into business mode.  Ifis ready and the doors are open…. The initial success
you've got the right location, marketing plan and set-up,of your paintball field business will depend on one thing
running a paintball field can be a great money-making– how effective and consistent your marketing is. 
business.  Plan ahead and start small!Get the word out that you're a new paintball field open
     Once you've gotten a quote on all thefor business every way possible.  Flier campaigns to
equipment, you'll soon realize how committed you'rechurches, schools, youth groups, boy/girl scouts;
going to have to be by the size of the debt that canwebsite/landing page and direct mail campaigns are a
quickly accumulate.  Initial equipment costs will requiregood start. 
a loan for most people; then there's the ongoing     Get involved with the local community as
monthly bills you must also consider… a mortgage billmuch as possible.  Sponsor tournaments and
(if you have one), ongoing supplies like paintballs andorganize events to be held at your field.  Sponsor a
replacement parts for your guns.  Don't forget thelocal team for your field – and put them to work for
payments for your liability insurance policy to coveryou marketing your business!  It might even be a wise
you in case someone gets hurt. investment to purchase netting or an inflatable course
     With a high level of commitment involved, it's(with walls) you can travel with to set-up a temporary
best to start your paintball field with a clear plan in mindpaintball field/arena wherever you can.  Bringing a
from the very beginning.  Write up a business planpaintball event to a community festival, town event or
with a mission statement and written goals witheven a block party is a great way to get the word out
timelines.  Come up with an aggressive marketing planabout your field.
that not only includes initial start-up advertising     It's also a good idea to consider aligning your
campaigns but regular ongoing promotional ideas asbusiness plan with a higher cause to affect the greater
well. good.  This means your paintball field is a business to
     Before embarking on a journey of thisnot only make money, but also to help troubled teens,
magnitude, read everything you can get your hands onfor example (or any other cause you want to help). 
regarding this subject.  Take your time in researchingSince paintball is mostly played by teenagers, and is a
companies thoroughly before going into business withgreat, safe outlet of energy and exercise – why not
them.  Remember – how they treat you is alsopick this group?  Who knows, you might even end
how one of your customers could be treated in casehelping a troubled teen or two!  Positioning yourself
they have to deal with them.  If possible, travel towith a cause like this can also help attract new,
several paintball fields in different areas/states todifferent clients – who have no interest in paintball
speak with the owner and managers; look around towhatsoever, but still become patrons to support your
steal ideas and observe how their operation runs. cause.
Only spend time with the successful fields; see if you     Starting a paintball field is not difficult, however
can figure out more ways of making money at yourjust like every business - if you fail to plan, you're really
own field by copying their successful traits.just planning to fail.  The best advice is to open your
     Another great way of making money at yourbusiness with as little money as possible but enough to
field is by having a Pro-Shop on the premises.  Thiscarry you for numerous months of struggling.  Start
would be a small store where players can buy paintballsmall and only upgrade when absolutely necessary. 
guns and equipment from you.  You had to becomeConsider using your paintball field as a way to help kids
a dealer anyway to get a better deal on your initialby offering a clean, safe, fun environment to let off
equipment purchase; you might as well try to sell moresteam.  Focus on providing good customer service
of their products.  You can sell parts, upgrade kits,and building a more awesome field.  Good Luck!